According to media reports, BYD and Daimler’s joint venture technology company, is about tomorrow officially released a new electric car brand new models of spy photos have been seen in media reports, allegedly will also be in the Beijing Auto Show starting debut. BYD Daimler electric vehicle technology is not capable of producing qualified, so the future product of the joint venture between electric car may be by BYD OEM production and sales.
BYD and Daimler’s joint venture with the previous domestic car prices with the international auto giant’s joint venture has very essentially different. The first major difference is that the joint venture is a company focused on electric vehicles, and the stress is placed on the future of the car market, Blue Ocean. Previous domestic joint ventures, including the upcoming Cherry and Jaguar Land Rover of the joint venture, Guangzhou Automobile and Mitsubishi joint venture, is to focus on existing traditional energy vehicle market. Even if these joint ventures are appropriate along with the project of new energy vehicles, the existing situation, the new energy vehicles, most of them are order to cope with the policy of Health, is not focused on long-term development in the future.
From the above two points of view, BYD Daimler’s new electric vehicle joint venture, I think we have reason to have a greater hope. This Motor Company not only on the future of China’s auto market may be dominated by the greater hope is that this new mode of cooperation, may be China’s auto market, the real into a new era.
So, Daimler-Benz as the world’s leading luxury car giant, is how to set its sight on the electric vehicle market, this one has not yet formed, but also how to pick in BYD Auto, with the formation of the equal status of cooperation
China’s auto market is one not to give up market from the point of view of the Mercedes-Benz Daimler in recent years, Mercedes-Benz Daimler in the Chinese market development speed is not slow, but compared with its competitors, especially at the same time German fellow Audi, a bit behind. Therefore, Daimler-Benz, there must be a new growth point to compensate for this defect.
Back in the eighties of last century, China’s auto industry has just started, Daimler-Benz had hopes to become the partner of the China FAW, and FAW has also purchased from Mercedes-Benz 300 vehicle imports to China after assembly to the Chinese government officials. However, due to the lack of thorough investigation, Daimler-Benz last gave up cooperation with FAW reached, and later replaced by the German public. So, have the status of official cars of Audi vehicles in the Chinese market for many years, as well as with the Chinese market, Audi achieve global rise, and beyond in the last year, Mercedes-Benz, the world’s second largest luxury passenger car manufacturers.
Daimler chose BYD Auto, but because the domestic market, BYD Auto is a date of birth, it will be electric vehicles as their own future development of major business enterprises. Although in recent years the development will not ring true, but BYD Auto electric vehicle on the achievements, there is still no other car prices can go beyond. So far, BYD Auto has launched the F3DM, E6, a pure electric vehicle, although there were not many sales, but has formed a certain social effects. The same time, BYD Auto electric buses on the results, Daimler recognizes the achievements of BYD Auto electric vehicle.
From this point of view, the cooperation with bmw ix3 battery preconditioning Daimler, the world’s leading luxury car manufacturers, first of all give BYD Auto’s brand has brought a lot of “star” effect, so that in the domestic auto market has a greater impact force. Main products: car dvd player and in car camera, are with good quality. Produced in cooperation with Daimler electric cars, compared to previous separate operations, will also be easier to promote to the market.
Secondly, the vehicle manufacturing processes and technology cooperation with Daimler, the newly formed electric car company Daimler, BYD Auto to get an excellent learning opportunity for BYD Auto developments in the field of traditional energy vehicles, has very important significance. Two performance of the vehicle, it is precisely due to lack of experience-cast vehicle technology and manufacturing technology. So, BYD Auto and Daimler’s electric vehicle joint venture, even in the future development does not go smoothly for BYD Auto, car prices and good at learning, the harvest will not be small. I think that BYD Auto is perhaps even more active, and Daimler cars in the field of traditional energy vehicles, but also able to form some form of cooperation, OEM sales, it is undoubtedly the future development of BYD Auto has a deeper meaning.